2011 TiE50 Company Profile

Company: SponsorPay
Year Founded: 2009
Employee Count: 67
Location: Ackerstraße 14/15, Berlin, N/A, Germany - 10115
Website: http://www.sponsorpay.com


SponsorPay is Europe’s leading ad-funded payments platform. Our innovative solution offers consumers a way to earn virtual currency for online games and gain access to premium services through participation in targeted advertising offers i.e. by using their time and engagement instead of dollars or euros. 

Our service creates a ‘win-win-win’ situation for all stakeholders:
- Publishers of online games and applications can generate new revenues from previously non-paying users and eventually convert many into loyal, paying customers.
- Advertisers are able to run targeted campaigns among highly engaged audiences worldwide and benefit from improved ROI.
- Consumers can gain access to virtual currency or premium services by taking part in relevant high quality offers from SponsorPay’s advertising partners. 
The platform aims to align online games publishers’ monetization goals and advertisers’ distribution and engagement goals in an effective way.

Over the past two years, SponsorPay has developed from a six-person startup to a renowned player in its sphere with more than sixty-five employees in offices in San Francisco, London, Paris and headquarters in Berlin. Our platform is now available to more than 120 million customers in over 100 countries. We are not only profitable but also work with major clients across the globe, including leading publishers Disney (Playdom), Ubisoft, Bigpoint, 6waves, Perfect World and IMVU on platforms such as Facebook, MySpace, Netlog and VZnet, as well as renowned advertisers such as Procter & Gamble, AT&T, Skype, Match.com, Adobe, Kaspersky and DirecTV. Our high quality, user-friendly and localized approach has enabled us to grow in the fragmented European market as a trusted partner for advertisers, publishers and users alike. 

The latest addition to SponsorPay’s extensive product portfolio is our mobile platform that enables iOS and Android developers to organically acquire more users and improve their visibility as well monetize their applications through well-placed advertising offers.

SponsorPay’s platform drives innovation in a number of fields, from online marketing to alternative payments, offering advertisers the ability to directly reach and influence their target markets and helping publishers establish and expand a loyal user base. Importantly, we have been able to offer brands a way to connect with customers within the fast growing realms of social media and online games in a relevant and engaging manner. 

With a solid foothold in the flourishing online games market, SponsorPay is expanding its business model to other verticals including dating, software, music and media – essentially every industry that deals with digital content.

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