eXacly.me makes the world relevant. eXacly.me powers discovery, personalization and social sharing across distributed networks of web sites, gamified Facebook apps, eXacly.me and soon, mobile. We understand user preferences and online behaviors to provide what users like and want for their everyday interests and activities. Our intelligent backbone syncs user preferences and recommendations across multiple channels to easily reach our users where they are online.
Doing so, eXacly.me revolutionizes the way brands interact with their target customers. We bring businesses those customers who are most likely to buy, bringing value to both the user and business. We provide businesses a higher conversion rate, brand exposure, the ability to communicate with their target customers, targeted advertising and non-private and aggregated user insights derived from our rich analytics. According to Forrester Research (2011), US targeted online marketing is one of the fastest growing at 34% CAGR, creating a large opportunity and positioning eXacly.me for rapid growth.
eXacly.me has built a robust platform and related proprietary technology that provides the ability to track, refine and predict user behavior over time, and provides us the early-mover advantage due to the “hyper relevance” of our recommendations. We combine proprietary personalization and machine learning algorithms with deep user segmentation and social graph creation. Our social intelligence and semantic technology coupled with user interaction and online preferences continuously provide recommendations that both our users and business customers care about.
Fundamentally, eXacly.me is a highly viral product, which makes our customer acquisition scalable, fast and cheap via social sharing and discovery. Through various partnering relationships, eXacly.me is bringing users into our distributed network. Installed on their web sites, the powerful eXacly.me widget significantly changes the way businesses interact and engage with their customers, while gaining robust analytics. Our widget allows business to have a micro-version of the eXacly.me platform on their own sites, giving them all the benefits of eXacly.me including higher conversions, better insights, analytics and the offer targeted offerings to their audience.
eXacly.me’s business model is based on referral fees from users, as well as analytics and advertising revenue from businesses. Revenue from analytics is projected to be the predominant revenue driver. Users do not pay a subscription fee and the service will remain free. Premium services may be added over time.
Even prior to the public Beta launch, eXacly.me has been getting strong traction with various large and emerging brands without having spent any money. Rodale (one of the largest media companies with a readership of 25M), signed up with us recently when they realized the power of our customized recommendations and behavioral advertising to millions of users in their network. In addition, we have already secured several other name-brand business customers including technology and app companies (with 2M+ users), women’s magazines (with 250K+ readers), and large gym chains (150k+ users), among several others.
eXacly.me was started by business visionaries and seasoned entrepreneurs with collective 50+ years of relevant startup and emerging company experience across product development, analytics, technology (personalized recommendations, semantic search, machine learning algorithms and data mining), marketing and business development, design, and business strategy. Also, eXacly.me co-founders have had several successful technology start-up exits.
In addition, eXacly.me has several highly-engaged subject matter experts and luminaries on its advisory board including David Croslin, former Chief Technologist at HP; Bill Rus, former VP of Research at Gartner; Kurt Baumann, a serial entrepreneur who has successfully exited multiple startups, and Josh London, a seasoned executive with various digital publishing and technology companies. Our advisory board is actively involved in assessing the technology, IP, product and marketing aspects of eXacly.me.
eXacly.me was selected as a Red Herring Top 100 North America Tech Startup winner in June 2011. Simantini Chakraborty, the co-founder and CEO, was also asked to deliver keynote address at Red Herring.