Act-On Software offers the next-generation suite of online marketing applications for today’s Internet. It enables marketers to drive revenue by creating highly effective programs for generating leads, nurturing and scoring them, and using analytics and segmentation to find the best prospects, thereby enabling sales to close more deals in less time.
The solution, which is provided as a cloud based (SaaS) application, allows marketers to make effective use of all channels, such as email, web, forms, landing pages, online events, web conferencing, social media and more, to engage with prospects. It has rapidly become a favorite with smaller marketing teams in companies of all sizes in all vertical markets.
Act-On has over 750 customers. With over 300% growth in customer count and 418% growth in revenue over the last year, the company was identified as the fastest-growing marketing automation company by analysts covering this industry. Current revenue is between $10M and $20M per year.