2012 TiE50 Company Profile

  
Company: Medialets, Inc.
Year Founded: 2008
Employee Count: 55
Location: 450 W 15th Street, suite 200, New York, New York, United States - 10011
Website: http://www.medialets.com
 

Overview:

Medialets is the most widely deployed rich media advertising platform for mobile and tablets. In operation since 2008, Medialets has pioneered the creation, delivery and measurement of premium rich ads on mobile devices for top advertisers, agencies and more than 200 premium publishers, including AOL, BBC, CBS, CNN, The Daily, The New York Times, Thomson Reuters, The Wall Street Journal, The Weather Channel and Yahoo! Medialets runs Medialets Private Marketplace, a fully transparent buying platform that lets advertisers more easily and directly plan, buy, execute and measure brand advertising at scale on the mobile properties of the world’s top publishers. The company is based in New York, with offices in Chicago, Los Angeles and London. 

For publishers, Medialets’ advertising platform provides the strongest and most flexible opportunity for monetization of inventory across smartphone and tablets, mobile apps and mobile web, iOS, Android and beyond.

Advertisers that choose Medialets benefit from control throughout every stage of the media buy, full transparency into which premium mobile properties their ads are delivered and detailed visibility into the performance of their campaigns.

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